We have a singular focus…making trigger leads work for you.

Mortgage triggers represent a quantum leap ahead in the ability of the mortgage marketer to identify who needs their service right now. Mortgage trigger leads take the guess work and grunt work out of marketing.

Do you want to call through a list of prospects who are sitting at home that haven’t even thought of entering the mortgage process? Or would you rather talk to the folks who are actively pursuing a mortgage right now?

Do you want to call Internet leads that cost ten times more and are often full of borrower’s erroneous, self reported information? Did they fill out the info that became the Internet lead because someone promised them a $5 Starbucks gift card? Don’t laugh…it happens.

"Nobody fills out a 1003 for fun"…and nobody knows a borrowers exact FICO, loan amount, LTV, revolving debt balances, and credit inquiries better than the credit bureaus!

Using trigger data is a win-win for both you and the borrower.

You win because success has always favored the prepared. You can’t get more prepared than being armed with a timely, 24 hour hot list of borrowers that exactly fit your criteria and they have had the credit pulled for a mortgage. The borrower wins because your call gives them options…choices…alternatives, better rates or faster closings. More cash out or better terms. The ability to pay off high interest rate credit cards, get cash out and still lower their payment.

For more info on making trigger leads work for you